Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 20, Problem 20.15VC
Summary Introduction
Case summary:
Nowadays, many firms are searching for ways to be much socially responsible in marketing and manufacturing the goods and services that they creates. However, only a few firms create goods and services with the main purpose of making a better place in the world.
The video fully concentrates on Product L’s playmakers, the non-profit organization that is dedicated towards the helping children to face the life-threatening challenges.
To determine: Some examples showing that how Company L defies the common criticisms of marketing.
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Principles of Marketing (16th Edition)
Ch. 20 - Prob. 20.1DQCh. 20 - Prob. 20.2DQCh. 20 - Prob. 20.3DQCh. 20 - Prob. 20.5DQCh. 20 - Prob. 20.4DQCh. 20 - Prob. 20.6CTECh. 20 - Prob. 20.7CTECh. 20 - Prob. 20.8CTECh. 20 - Prob. 20.9MACh. 20 - Prob. 20.10MA
Ch. 20 - Prob. 20.11MACh. 20 - Prob. 20.12MACh. 20 - Prob. 20.13MACh. 20 - Prob. 20.14MACh. 20 - Prob. 20.15VCCh. 20 - Prob. 20.16VCCh. 20 - Prob. 20.17VCCh. 20 - Prob. 20.18CCCh. 20 - Prob. 20.19CCCh. 20 - Prob. 20.20CCCh. 20 - Prob. 20.21CCCh. 20 - Prob. 20.22CCCh. 20 - Prob. 20.23MMLCh. 20 - Prob. 20.24MML
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