Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 2, Problem 2.7CTE
Summary Introduction
To discuss: The position of Company SB and the difference used to produce customer value.
SWOT Analysis is the most prestigious instrument for review and investigation of the general key position of the business and its condition. SWOT is abbreviated as Strength, Weakness, Opportunities and Threats.
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Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
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