Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Question
Chapter 2, Problem 2.16VC
Summary Introduction
Case summary:
KM Company started its business in the year 1873 as a photo company. It sells cameras, equipment, and supplies to the final consumers. Environmental factors made KM Company to change its market strategic.
Characters in case:
KM Company
To discuss: The market condition made KM Company to re-evaluate its marketing strategy.
Introduction:
Strategic planning is the process where an organization plans the strategy on setting goals, making decisions, allocating its resources, and achieving their set goals.
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Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
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