Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 2, Problem 2.3DQ
Summary Introduction

To discuss: The differences between value delivery network and value chain.

Value chain is the full scope of activities that comprise of designing, production, marketing and distribution where organizations direct to convey goods or service from origination to conveyance.

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