Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134421902
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 2, Problem 2.17VC
Summary Introduction

Case summary:

KM Company started its business in the year 1873 as a photo company. It sold cameras, equipment, and supplies to the final consumers. Environmental factors made KM Company change its market strategic.

Characters in case:

KM Company

To discuss: KM Company’s modified marketing mix and whether these changes are with its mission.

Introduction:

The various factors which are controlled by the company to influence the purchasing urge of the customers is termed as marketing mix.

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