Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134421902
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 2, Problem 2.16VC
Summary Introduction
Case summary:
KM Company started its business in the year 1873 as a photo company. It sells cameras, equipment, and supplies to the final consumers. Environmental factors made KM Company to change its market strategic.
Characters in case:
KM Company
To discuss: The market condition made KM Company to re-evaluate its marketing strategy.
Introduction:
Strategic planning is the process where an organization plans the strategy on setting goals, making decisions, allocating its resources, and achieving their set goals.
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Chapter 2 Solutions
Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
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