Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134421902
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 2, Problem 1BLC
Summary Introduction

To discuss: The mission and strategy of Company S

Introduction:

Strategic planning is the process where the organization plans the strategy on setting the goal to make decision, allocate its resources, and achieve its goals.

Summary Introduction

To discuss: The role of marketing in helping S Company to accomplish its mission and strategy.

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