
Case summary:
Company A’s mobile phones have exceeded its primary identity as a computer firm. From the perspective of demand and supply, Company A launches are massive undertakings with cents of firms and thousands of workers involved in developing millions of people.
In the year 2015, the supply at last matches with the demand even as the buyers of smartphone who told that they have planned to purchase Company A’s mobile was maintained at a record level.
To discuss: The reason for Company A to worry on developing enough mobiles to meet the immediate demand.

Explanation of Solution
If the consumers were made to wait for months or weeks, few people might be impatient and switch to Company S or other mobile brand. Manufacturing a mobile is not a simple job, as it involves coordination of different components to be manufactured, designed, and shipped as well as shaping the wireless service contracts.
Want to see more full solutions like this?
Chapter 2 Solutions
Business in Action (8th Edition)
- Examine the conflicts between improving customer service levels and controlling costs in sales. Strategies to Balance Both customer service levels and controlling costs in sales 1.Outsourcing and workforce optimization 2. AI-driven customer supportarrow_forwardhow can you gain trust in a negotiation setting?arrow_forward✓ Custom $€ .0 .on File Home Insert Share Page Layout Formulas Data Review View Help Draw Arial 10 B B14 ✓ X✓ fx 1400 > 甘く 曲 > 冠 > Comments Editing ✓ . . . P Q R S T 3 A Production cost ($/unit) B с D E F G H J K L M N $74.00 4 Inventory holding cost ($/unit) $1.50 5 Lost sales cost ($/unit) $82.00 6 Overtime cost ($/unit) $6.80 7 Undertime cost ($/unit) $3.20 8 Rate change cost ($/unit) $5.00 9 Normal production rate (units) 2,000 10 Ending inventory (previous Dec.) 800 11 Cumulative 12 13 Month Demand Cumulative Demand Product Production Availability Ending Inventory Lost Cumulative Cumulative Product Sales 14 January 1,400 1,475 15 FUERANZ222222223323333BRUINE 14 February 1,000 2,275 Month January February Demand Demand Production Availability Ending Inventory Lost Sales 1,400 #N/A 1,475 #N/A #N/A #N/A 1,000 #N/A 2,275 #N/A #N/A #N/A 16 March 1,800 2,275 March 1,800 #N/A 2,275 #N/A #N/A #N/A 17 April 2,700 2,275 April 2,700 #N/A 2,275 #N/A #N/A #N/A 18 May 3,000 2,275 May 3,000 #N/A…arrow_forward
- Practical Management ScienceOperations ManagementISBN:9781337406659Author:WINSTON, Wayne L.Publisher:Cengage,Operations ManagementOperations ManagementISBN:9781259667473Author:William J StevensonPublisher:McGraw-Hill EducationOperations and Supply Chain Management (Mcgraw-hi...Operations ManagementISBN:9781259666100Author:F. Robert Jacobs, Richard B ChasePublisher:McGraw-Hill Education
- Purchasing and Supply Chain ManagementOperations ManagementISBN:9781285869681Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. PattersonPublisher:Cengage LearningProduction and Operations Analysis, Seventh Editi...Operations ManagementISBN:9781478623069Author:Steven Nahmias, Tava Lennon OlsenPublisher:Waveland Press, Inc.





