Business in Action (8th Edition)
8th Edition
ISBN: 9780134129952
Author: Courtland L. Bovee, John V. Thill
Publisher: PEARSON
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Chapter 2, Problem 3CTQ
Summary Introduction
Case summary:
Company A’s mobile phones have exceeded its primary identity as a computer firm. From the perspective of demand and supply, Company A launches are massive undertakings with cents of firms and thousands of workers involved in developing millions of people.
In the year 2015, the supply at last matches with the demand even as the buyers of smartphone who told that they have planned to purchase Company A’s mobile was maintained at a record level.
To discuss: The impact of secret maintenance have on the demand.
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Menu Item Sales and Cost Data
Taco Salad: Number Sold: 127; Item Cost: $0.71; Selling Price: $3.25
Lasagna: Number Sold: 48; Item Cost: $0.92; Selling Price: $4.67
Chicken: Number Sold: 31; Item Cost: $1.20; Selling Price: $3.00
Green Beans: Number Sold: 14; Item Cost: $0.20; Selling Price: $1.00
Corn: Number Sold: 13; Item Cost: $0.24; Selling Price: $1.00
Rice: Number Sold: 9;Item Cost: $0.13; Selling Price: $1.00
Menu Item Classification:
Low contribution margin, low menu mix % DOG
High contribution margin, low menu mix % PUZZLE
Low contribution margin, high menu mix % PLOWHORSE
High contribution margin, high menu mix o/o STAR
QUESTION 1
Complete the menu analyses worksheet below. Calculations will be done using the information above.
Restaurant:
Date:
MealPeriod:
(A)
☐
(B) (C)
(D) (E) (F)
(G)
(H)
(1)
(J)
Menu
Mix
Popularity
%
Item Item
Sold/(Menu
Mix
Menu Menu
Item
Food
Menu
Contribution Contribution
Contribution
Category
Item
Mix %): (B/K) Cost
Selling
Margin
Price Margin (E-D)…
Chapter 2 Solutions
Business in Action (8th Edition)
Ch. 2.1 - Prob. 1CTCh. 2.1 - Prob. 2CTCh. 2.1 - Prob. 1IYBCh. 2.2 - Prob. 1CTCh. 2.2 - Prob. 2CTCh. 2.2 - Prob. 1IYBCh. 2.2 - Prob. 2IYBCh. 2.3 - Prob. 1CTCh. 2.3 - Prob. 2CTCh. 2.3 - Prob. 1IYB
Ch. 2.3 - Prob. 2IYBCh. 2.4 - Prob. 1CTCh. 2.4 - Prob. 2CTCh. 2.4 - Prob. 1IYBCh. 2.4 - Prob. 2IYBCh. 2.5 - Prob. 1CTCh. 2.5 - Prob. 2CTCh. 2.5 - Prob. 1IYBCh. 2.5 - Prob. 2IYBCh. 2.6 - Prob. 1CTCh. 2.6 - Prob. 1IYBCh. 2.6 - Prob. 2IYBCh. 2 - Prob. 1CTQCh. 2 - Prob. 2CTQCh. 2 - Prob. 3CTQCh. 2 - Prob. 4QRCh. 2 - Prob. 5QRCh. 2 - Prob. 6QRCh. 2 - Prob. 7QRCh. 2 - Prob. 8QRCh. 2 - Prob. 9QACh. 2 - Prob. 10QACh. 2 - Prob. 11QACh. 2 - Prob. 13QACh. 2 - Prob. 14QAPCh. 2 - Prob. 15QAPCh. 2 - Prob. 17QAPCh. 2 - Prob. 18DCOCh. 2 - Prob. 19DCOCh. 2 - Prob. 20DCOCh. 2 - Prob. 1ITICh. 2 - Prob. 1SCSCh. 2 - Prob. 1DRS
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