Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 18, Problem 18.7CTE
Summary Introduction
To discuss: About customer value analysis for competitive companies of choice and observe the strong and weak companies and the strong company’s vulnerabilities.
Customer value analysis is conducted to determine benefits that are valued by customers and how they rate relative value according to competitors.
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