Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 18, Problem 18.16VC
Summary Introduction
Case summary:
The very competitive industry in recent times is retail banking industry and it dominates the overall market. This becomes more challenging for the small banks to survive. Bank U took steps to overcome these challenges. The bank creates a business model which transfers the retail drudgery to a universal experience.
It creates an atmosphere where the people loves to fall out. It provides laborious servicer to the customers by way of measuring the performance of the each and every employees and branch.
This creates a feeling to every customers the bank offers the attention and help.
Characters in the case:
- Bank U
To discuss: The competitive advantage of Bank U.
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Principles of Marketing (16th Edition)
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