Principles of Marketing (16th Edition)
Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 18, Problem 18.12MA
Summary Introduction

Case summary:

The case study is about corporate spying against non-profits. Now-a-days many organizations have security officer who assess and mitigate with threats that are faced by a company. These threats are from consumer groups, government and competitors. They employed sophisticated means to conduct corporate espionage. But in case of consumer products the tables are turned.

It results that many large companies using espionage tactics to infiltrated consumer groups which possess a threat to their businesses. Many of these tactics are either highly illegal or unethical. Many different types of nonprofit espionage includes environmental, public interest, consumers, food safety.

To discuss: According to Economic espionage act of 1996 whether the companies are violating the law employing corporate espionage tactics while gathering information from nonprofit organizations.

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