Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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Chapter 17, Problem 8ALR
Summary Introduction

To discuss: The role of sales promotion in marketing effort.

Sales promotion is the method used by the seller to increase the purchase. It includes marketing activities other than publicity advertising and personal selling.

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Chapter 17 Solutions

Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card