Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
17th Edition
ISBN: 9781337493819
Author: BOONE, Louis E., Kurtz, David L.
Publisher: Cengage Learning
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Chapter 17, Problem 10ALR
Summary Introduction
To discuss: The meaning of trade promotion and its objectives.
Sales promotion is the method used by the seller to increase the purchase. It includes marketing activities other than public advertising and personal selling.
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