Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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Chapter 17, Problem 7ALR
Summary Introduction

To discuss: The expectancy theory and the ways in which the sales managers use it.

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What are the limitations of sales Forecasting ?
What are the ethical considerations in sales forecasting, particularly in relation to shareholder expectations?
What are some of the potentially ethically troubling and illegal situationsfacing professional salespeople, and how should they deal with them?

Chapter 17 Solutions

Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card

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