MARKETING -CONNECT ACCESS
7th Edition
ISBN: 9781264140787
Author: Grewal
Publisher: MCG
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Question
Chapter 17, Problem 6MA
Summary Introduction
To discuss: The reason for many retailers to adopt an omnichannel strategy.
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Why have so many brick-and-mortar retailers adopted an omnichannel strategy?
What types of retailers would attract our target audience?
What is meant by brick-and-mortar retailers?
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