MARKETING -CONNECT ACCESS
7th Edition
ISBN: 9781264140787
Author: Grewal
Publisher: MCG
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Question
Chapter 17, Problem 1MA
Summary Introduction
To discuss: Whether company R pursues an exclusive, selective, or intensive distribution intensity strategy and the changes that person X could recommend to the strategy.
Expert Solution & Answer
Explanation of Solution
Company R utilizes a selective distribution strategy. The selective distribution lies among the exclusive and intensive distribution strategies, the firms that involves in selective distribution utilizes few chosen customers in a territory.
An intensive distribution strategy will denote that company R sells through all the vendor, whereas if company R had an exclusive distribution strategy, then it will sell only at 1 or 2 stores in geographic place.
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