MARKETING -CONNECT ACCESS
7th Edition
ISBN: 9781264140787
Author: Grewal
Publisher: MCG
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Question
Chapter 17, Problem 7MA
Summary Introduction
To decide: The kind of store that person X prefers to shop.
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Students have asked these similar questions
You can purchase apparel at a discount store, specialty store, categoryspecialist, off-price retailer, department store, or Internet-only store.From which of these types of stores do you shop? Explain why youprefer one type store over another.
The same brand and model of tablet is sold by specialty computer stores, discount stores, category specialists, online retailers, and warehouse stores. Why would a customer choose one retail format over the others?
Explain what a wholesaler does. How does this benefit the retailer? How does this benefit the manufacture?
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- Explain the concept of "atmospherics" in the field of retailing. Do you believe it has been valid in attracting you to enter a store at different stages throughout your life? Give an example where it has been or has not been effective for you. Describe where a major retail chain which has traditional brick and mortar retailing outlets has managed to keep the "tone" of the atmospherics the same in their E-Commerce retail outlet.arrow_forwardWhich types of retail outlets are best suited to intensive distribution? To selective distribution? To exclusive distribution? Explain your answer in each case.arrow_forwardOnline retailing is an important component for clothing retailers. Analyse the advantages of online retailing that are most applicable to GAP Clothing Retailer.arrow_forward
- Online retailing is an important component for clothing retailers. Analyse the advantages of online retailing that are most applicable to your clothing retailer.Identify the type/s of online shopper your online store will appeal to. Explain your reasoning. Outline your plan to promote your online store and make sure to include the below:• Explain how you will create awareness of the online store.• Explain some ideas for the on-site promotion of products.arrow_forwardFast-fashion is relatively a new business model that has become quite successful in apparel retailing. How would you compare and contrast fast-fashion with the traditional apparel retailing from supply chain and consumer’s point of view?arrow_forwardDescribe the types of shopping centers and identify specific examples in your community or a nearby city.arrow_forward
- Please get back to me soon.arrow_forwardDiscuss the benefits of stores. Give at least 1 example.arrow_forwardManufacturers use wholesalers and retailers because they have no other choice. they do not cost much. they do not create value for customers through convenience and cost savings. wholesalers control retailers. none of the above.arrow_forward
- Do wholesaling intermediaries provide any ultimate value to customers, or do they just interfere with the process of retailing? Explain the reasons for your answer. What role has technology, including online shopping, played in retailing and wholesaling transactions?arrow_forwardElements of the retail mix, such as price and product assortment can be changed over a relatively short time. However, the location of a retail outlet is the least flexible and has long-term implications for the retailer. Based on this statement list the three reasons that limit the flexibility of a retail store location.arrow_forwardHow are Fixed Cost, Variable Cost and Mixed Cost used in the retail industry? arrow_forward
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