M Marketing
M Marketing
6th Edition
ISBN: 9781259924033
Author: Levy Grewal
Publisher: Mcgraw-Hill
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Chapter 16.6, Problem 2PC
Summary Introduction

To determine: Advantages of traditional stores versus internet-only stores.

Introduction: Traditional stores also referred to as physical stores where products are marketed and sold in the counter by paying money in the form of cash or credit/debit card.

Internet-only stores refer to stores which are involved in the sale of products through online mode.

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