M Marketing
M Marketing
6th Edition
ISBN: 9781259924033
Author: Levy Grewal
Publisher: Mcgraw-Hill
bartleby

Concept explainers

Question
Book Icon
Chapter 16.3, Problem 2PC
Summary Introduction

To determine: Difference between intensive, exclusive, and selective levels of distribution intensity.

Introduction: Intensive distribution refers to the placement of product at many outlets as possible. Exclusive distribution allows exclusive geographic territories to a limited number of retailers to market or sells the products.

Selective distribution refers to selling or marketing of products through the few selected retailers.

Blurred answer
Students have asked these similar questions
Define Distribution intensity?
What is the importance of distribution? Substantiate your answer.
Explain what are the three degrees of distribution density?
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning