M Marketing
6th Edition
ISBN: 9781259924033
Author: Levy Grewal
Publisher: Mcgraw-Hill
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Question
Chapter 16.6, Problem 3PC
Summary Introduction
To determine: Challenges faced by retailers when marketing their products through multiple channels.
Introduction: Multiple channels strategy refers to the marketing strategy where the product is marketed and sold through a number of channels such as online stores, physical stores, and catalogs.
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What challenges do retailers face when marketing theirproducts through multiple channels?
What role do marketing channels play in the distribution of products or services? How can companies choose the right distribution channels?
How can businesses use multichannel marketing to reach customers through multiple channels simultaneously?
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- What are the primary factors that influence how carriers price their products?arrow_forwardSelect a consumer product that is sold through multiple channels. Explain the various channels and the type of retailer you can purchase the product from. What are the advantages and challenges of using multiple channels? Are these retailers effective at product distribution to consumers?arrow_forwardwhat are some factors that manufacturers and retailers must manage with their daily channels in order to enhance customer satisfaction?arrow_forward
- list and explain What are the benefits and drawbacks of different marketing channels ?arrow_forwardWhat role does strategic collaboration with channel partners and third-party vendors play in maximizing the impact of sales promotion initiatives ?arrow_forwardWhat other industries’ channels of distribution have been impacted dramatically by online, mobile and social media?arrow_forward
- How are nontraditional channels of distribution affecting your organization and its marketing strategy? Appraise the situation and discuss.arrow_forwardWhat role does distribution plays in a company’s marketing mix?arrow_forwardHow do wholesalers add value to the distribution process for manufacturers and retailers?arrow_forward
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