UNDERSTANDING BUSINESS (LL/ACCESS)
13th Edition
ISBN: 9781264671656
Author: Nickels
Publisher: MCG
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Question
Chapter 16.2, Problem 16.2CQ
Summary Introduction
To discuss: The reason to use unique promotional strategies for different countries.
Introduction: Promotional strategy that allows the promoters to go ahead of the monologue in known as the interactive promotional strategy. In this strategy, the promoters try to convince the buyer to purchase the products being offered and seller to work together for mutual benefits.
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Please read the following poorly-written email, then create an outline for a more effective email, and post it to this Discussion.
Here are some questions to ask yourself while you create an outline: What is the real purpose of this message? Could you make it more "direct"? Which words and phrases are overly complicated, clichéd, too informal, or overly formal? Could you replace them with more simple, familiar words or phrases? Which sentences or words are overly negative? Could they be positively phrased? Are there "I/we" (writer-focused) sentences that could use a "you" (audience-focused) attitude? This email is to Inglesina, an Italian maker of very high-quality and stylish home accessories and decor items. Fabulous Home Accents is writing to Inglesina because they want to sell Inglesina products on their website. However, Inglesina is very selective about who sells their product. Here's the email; it needs work! "Our e-tailing company, Fabulous Home Accents,…
Chapter 16 Solutions
UNDERSTANDING BUSINESS (LL/ACCESS)
Ch. 16.2 - Prob. 16.2AQCh. 16.2 - Prob. 16.2BQCh. 16.2 - Prob. 16.2CQCh. 16.3 - Prob. 16.3AQCh. 16.3 - Prob. 16.3BQCh. 16.3 - Prob. 1TPCh. 16.3 - Prob. 2TPCh. 16.3 - Prob. 3TPCh. 16.4 - Prob. 16.4AQCh. 16.5 - Prob. 16.5AQ
Ch. 16.5 - Prob. 4TPCh. 16.5 - Prob. 5TPCh. 16.5 - Prob. 6TPCh. 16.6 - Prob. 16.6AQCh. 16.6 - Prob. 16.6BQCh. 16.6 - Prob. 7TPCh. 16.6 - Prob. 8TPCh. 16.6 - Prob. 9TPCh. 16 - Prob. 1CECh. 16 - Prob. 2CECh. 16 - Prob. 3CECh. 16 - Prob. 4CECh. 16 - Prob. 1CTCh. 16 - Prob. 2CTCh. 16 - Prob. 3CTCh. 16 - Prob. 4CTCh. 16 - Prob. 1DCSCh. 16 - Prob. 2DCSCh. 16 - Prob. 3DCSCh. 16 - Prob. 4DCSCh. 16 - Prob. 5DCSCh. 16 - Prob. 1PPTCh. 16 - Prob. 2PPTCh. 16 - Prob. 3PPTCh. 16 - Prob. 1VCCh. 16 - Prob. 2VCCh. 16 - Prob. 3VC
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