To think critically about: Effect of interactive communication between companies and customers on traditional advertising. Introduction: When organizations communicate with the customers through paid media platforms, this is known as advertisements.

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Please original work (Please dont add any AI sentences) Background information: LEGO was founded in 1932. The word LEGO is from the Danish words LEg GOdt (play well). Later, it was realized that in Latin the word means “I put together”. The firm initially made wooden toys as well as other wood products stepladders, ironing boards, stools, etc. In 1947, the LEGO Group bought a plastic injection-molding machine for toy production and in 1949 the first LEGO Automatic Binding Brick with four and eight studs appeared. LEGO flourished for many years with its innovative toys. However, in 2004, innovation almost bankrupted the Danish toymaker. LEGO had become concerned about low-cost copies of its plastic building products so it sought to diversify into different activities including: theme parks, Clikits craft sets, action figures (Galidor), and a television show among other efforts. All of these were unprofitable and were eventually discontinued. Today, LEGO is growing in an overall…

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Chapter 16, Problem 3CT

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To think critically about: Effect of interactive communication between companies and customers on traditional advertising.

Introduction: When organizations communicate with the customers through paid media platforms, this is known as advertisements.

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