UNDERSTANDING BUSINESS (LL/ACCESS)
UNDERSTANDING BUSINESS (LL/ACCESS)
13th Edition
ISBN: 9781264671656
Author: Nickels
Publisher: MCG
Question
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Chapter 16, Problem 1CE
Summary Introduction

To discuss: The task performed, skills needed, pay and opportunity outlook of the Advertising sales agent.

Introduction: Advertising sales agent is the one, who sells the advertising space to individuals and business, make sales presentation for the clients and maintain the clients account.

Expert Solution & Answer
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Answer to Problem 1CE

The tasks performed by the advertising sales agent include; locate and contact the client, explain about the specific types of advertisements to the clients, prepare and deliver sales presentation, prepare promotional plans and recommend about the size and format of the advertisements.

Skills needed in the advertisements agents include; Communication skills, initiative, organizational skills and self confidence. The pay advertising sales agent gets is $49,680 on an average and the opportunity outlook of this field is not very strong, as there is very fierce competition and negative growth rate.

Explanation of Solution

The tasks performed by the advertising sales agent are as follows:

  • To locate advertisement contact the potential clients to offer the advertising services.
  • Explain the clients about various advertising type and their benefit to specific projects.
  • Provide estimated cost to advertise.
  • Prepare and deliver sales presentation to new existing clients.
  • Deliver advertising or illustration proofs to the client to approve.
  • Recommend the appropriate size and format for the advertising.

The skills needed for the advertising sales agent are as follows:

  • Initiative: To meet the sales quota, the agents are expected to be in touch with existing clients, seek new clients and expand the clientage.
  • Communication skill: Good communication skill is must in an advertising sales agent so that they can communicate with the clients about the requirements and designs to ensure that the agent presents and delivers exactly what is expected from them.
  • Organizational skills: Agents work with different clients at different stages and levels of sales process so, the agents must be well organized to work effectively and maintain the tracks of the client.
  • Self-confidence: Self-confidence is essential in a advertising sales agent as the client does not accept the offer to advertise at first, so the agent must be confident enough to call the client again so that agent gains his confidence to get the contract.

Growth opportunity for the advertising sales agent is negative, the growth rate for the agents are -4% which shows decline in the field. There is tough competition for advertising sales agents. They must possess good and competitive skills to grow in such competitive market.

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