Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
17th Edition
ISBN: 9781337493819
Author: BOONE, Louis E., Kurtz, David L.
Publisher: Cengage Learning
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Chapter 16, Problem 4ALR
Summary Introduction
To identify: The channels or direct
Distribution channel refers to the channel that links the organization and consumers to complete the desired transactions.
The four types of distribution channels:
- • Direct channel
- • Channels using marketing intermediaries
- • Dual distributions
- • Reverse channels
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