Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
17th Edition
ISBN: 9781337493819
Author: BOONE, Louis E., Kurtz, David L.
Publisher: Cengage Learning
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Chapter 16, Problem 8ALR
Summary Introduction
To differentiate: Traditional advertisments and interactive advertisments.
An advertisement is an announcement made in public to promote their product or service through television advertisements, radio advertisements, and advertising campaigns.
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