EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 16, Problem 16.5DQ
Summary Introduction
To discuss: The various kinds of trade sales promotions and differentiate various kinds of promotions from that of business promotions
Marketing:
The company’s activities, which is connected with purchasing and selling a service or product is referred as marketing. It consists of selling, delivering, and advertising of products to the people.
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