EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 16, Problem 16.10MA
Summary Introduction

Case summary:

The promotion on sales has always been an effective tool for affecting the behavior of the consumer. The new technologies are taking the sales promotions and generates a better consumer engagement. The Company A has provided many offers for the movie goers that created fan page for the company.

Characters in the case:

Company A

To determine: The sales promotion campaign and selling process.

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