Case summary:
Company SG is a leading software and technology services company. It provides processing solutions for financial services industry, public organizations, and K-12 education. It trains their sales force that they consistently deliver strong customer growth and retention
It enters into a new industry with an idea of disaster recovery backup center. This helps to provide the backup services for data systems for many companies. With this, they achieved as an emerging business-to-business service provider with substantial sales force.
After globalization, it experienced the challenge that sales representatives of company SG are to meet their client needs in insight. Company SG makes their sales-force as biggest asset and considers them as most important investment.
It adopts transformation strategy for hiring the sales people and it has revised their procedures, training tools, and metrics to make them consistent over the organization. It has a separate mechanism for measuring the performance and evaluating the capabilities.
It has followed separate rules for recruiting and training the existing sales force. This results in boosting the sales force effectiveness and by this the company achieved optimal sales force productivity.
To discuss: The specific ways the transformational plan of Company SG addresses the diverse steps of managing the sales force.

Want to see the full answer?
Check out a sample textbook solution
- Fashion Accessories for Styling, Waist Detailing and Trendy Hair Accessories in the Philippines. 1. Defining the Target Audience based on the information provided (photo inserted) : •Demographics: Location, income, and family status. •Psychographics: Attitudes, values, beliefs, interests, hobbies, and lifestyle choices. •Geographic Location: Where the target audiences lives, including city and region. •Needs and Desires: What motivates the target audience and what they are looking for in a product or service. •Behaviors: Purchasing habits, buying preferences, decision-making processes, and how frequently they make purchases. •Pain Points: The challenges, problems, or unmet needs of target audience faces.arrow_forwardWhat is a good response to this post? One product I use daily is the Belkin 3-in-1 Wireless Charger, designed to charge an Apple Watch, AirPods Pro, and iPhone simultaneously. It features MagSafe compatibility for iPhone, fast wireless charging for Apple Watch, and a dedicated charging pad for AirPods. It offers a sleek, space-saving design and the ability to power all three devices at once making it perfect for users who are deeply integrated into the Apple ecosystem. The intended target market includes tech-savvy consumers who prioritize convenience, aesthetics, and high functionality. More specifically, it appeals to Apple users who own multiple devices and value a seamless, clutter-free charging solution. These consumers are often professionals, students, and creatives who use their devices throughout the day and prefer premium accessories that complement Apple’s design philosophy. For this PEST analysis, I’m focusing on the Economic environment of the U.S. market. One of the most…arrow_forwardWhat is a good response to this post? One of the products that I use on a daily basis is the Apple iPhone. As a high end mobile phone, the iPhone has several premium features such as a high-performance camera system, Face ID, Apple ecosystem integration, and 5G connectivity. Its clean design and simple-to-use iOS operating system have made it a favorite among numerous consumers. The target market is technically oriented customers aged 18 to 45 years who value performance, brand status, and innovation. There are working professionals, students, and creatives who utilize smartphones for productivity, communication, and entertainment. For this PEST analysis, I’ve chosen to focus on economic factors within the United States. One of the most significant economic factors affecting iPhone sales is consumer purchasing power. Since the iPhone is a high-end product with a premium price tag, consumers are more likely to purchase it when the economy is strong, employment is high, and wages are…arrow_forward
- During FY 2005 Plastic Manufacturing had total manufacturing costs are $418,000. Their cost of goods manufactured for the year was $448,000. The January 1, 2006 balance of the Work-in-Process Inventory is $49,000. Use this information to determine the dollar amount of the FY 2005 beginning Work-in-Process Inventory. Helparrow_forwardWhat are the 10 possible styling bundles on Fashion Accessories for Styling, Waist Detailing and Trendy Hair Accessories?arrow_forward1. Provide 10 catchy product names each for: • Cinchers & Styling Tape • Chains & Belts • Styling Pins & Clips • Hair Accessories • Styling bundlesarrow_forward
- Build 10 potential pricing strategies plan on Fashion Accessories for Styling, Waist Detailing and Trendy Hair Accessories. Discuss each.arrow_forwardWhat are the 10 potential pricing strategies on Fashion Accessories for Styling, Waist Detailing and Trendy Hair Accessories. Discuss each.arrow_forwardWhat are the 10 potential pricing strategies on Fashion Accessories, and Hair Accessories?arrow_forward
- Question: Mini-Case- In this case you are asked to assume the role of the advertiser controller at Adams. You will be considering the selection of an advertising agency and the development of an advertising campaign to support the launch of the Admas retail chain in the Spain. Mini-Case Adam's Children Wear Adams retail chain offers garments for 0–8-year-old children. Positioned as a value-for-money brand, Adams clothes are generally purchased as traditional everyday wear.Research indicates that purchasers perceive that their children will be wearing clothing which, unlike that of competitors, is not frequently seen on other children. Reflecting this positioning the Adams’ brand identity features bold colours and an apple logo. Adams has successfully increased its share of the UK market for 0–8-year-olds children’s wear from 2% in 1987 to a position of market leadership today. Potential for further growth within the UK market appears to be limited, and the company feel that expansion…arrow_forwardNet operating income for the year using variable costing?arrow_forward• provide 10 unique niche market and identify its target audience, competition, and product offerings related to the ideas.arrow_forward
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning





