Marketing Management MK 323
Marketing Management MK 323
16th Edition
ISBN: 9781308856322
Author: Grewal
Publisher: McGraw Hill
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Chapter 15.4, Problem 2CY
Summary Introduction

To determine: The way in which marketing channel member use the data warehouse to make decisions.

Introduction: Data warehouse is a store of information where information is present in a wide range within the company; this is used in making the decision.

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