The marketing channel links associated with each information flow. Introduction: Marketing is an art in which a seller sells its goods and services to its customer. Marketing has the four important elements which are a product, price, place, and promotion.

Question

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Answer 1

Question

Chapter 15.4, Problem 1CY

Summary Introduction

To determine: The marketing channel links associated with each information flow.

Introduction: Marketing is an art in which a seller sells its goods and services to its customer. Marketing has the four important elements which are a product, price, place, and promotion.

Expert Solution & Answer

Explanation of Solution

A marketing channel can be explained as follows:

Customer to store: Sometimes customers buy the goods and services from a store which is at near location. Customer saves his time by purchasing the goods and services from a nearby store.
Store to buyer: Buyer is the end user of the product. A buyer purchases the goods and services from his near store and consume.
Buyer to the manufacturer: A buyer can purchase the goods directly from the manufacturer because the manufacturer can provide goods at a cheap rate to the buyer. A buyer can get goods manufactured according to his wish.
Store to the manufacturer: There is a number of goods which cannot be supplied directly to the customer and buyer such as bread, electronic items and other also. These goods are supplied through a supply chain such as agent, brokers, and retailers.
Store to distributer: The manufacturer produces the products and keeps them preserved in the store from where goods are distributed through the agent, retailer, and brokers. Middleman sales the goods to the customer and buyer.
Manufacturer to distributer: Sometimes the manufacturer produce the goods and from the manufacturing place, goods are directly sent to the distributors. The distributor provides the information related to the goods to the manufacturer.

Conclusion

Thus, the information flow in the marketing channel is in the manner as explained above.

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Answer 2

Question

Chapter 15.4, Problem 1CY

Summary Introduction

To determine: The marketing channel links associated with each information flow.

Introduction: Marketing is an art in which a seller sells its goods and services to its customer. Marketing has the four important elements which are a product, price, place, and promotion.

Expert Solution & Answer

Explanation of Solution

A marketing channel can be explained as follows:

Customer to store: Sometimes customers buy the goods and services from a store which is at near location. Customer saves his time by purchasing the goods and services from a nearby store.
Store to buyer: Buyer is the end user of the product. A buyer purchases the goods and services from his near store and consume.
Buyer to the manufacturer: A buyer can purchase the goods directly from the manufacturer because the manufacturer can provide goods at a cheap rate to the buyer. A buyer can get goods manufactured according to his wish.
Store to the manufacturer: There is a number of goods which cannot be supplied directly to the customer and buyer such as bread, electronic items and other also. These goods are supplied through a supply chain such as agent, brokers, and retailers.
Store to distributer: The manufacturer produces the products and keeps them preserved in the store from where goods are distributed through the agent, retailer, and brokers. Middleman sales the goods to the customer and buyer.
Manufacturer to distributer: Sometimes the manufacturer produce the goods and from the manufacturing place, goods are directly sent to the distributors. The distributor provides the information related to the goods to the manufacturer.

Conclusion

Thus, the information flow in the marketing channel is in the manner as explained above.

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Answer 3

Question

Chapter 15.4, Problem 1CY

Summary Introduction

To determine: The marketing channel links associated with each information flow.

Introduction: Marketing is an art in which a seller sells its goods and services to its customer. Marketing has the four important elements which are a product, price, place, and promotion.

Expert Solution & Answer

Explanation of Solution

A marketing channel can be explained as follows:

Customer to store: Sometimes customers buy the goods and services from a store which is at near location. Customer saves his time by purchasing the goods and services from a nearby store.
Store to buyer: Buyer is the end user of the product. A buyer purchases the goods and services from his near store and consume.
Buyer to the manufacturer: A buyer can purchase the goods directly from the manufacturer because the manufacturer can provide goods at a cheap rate to the buyer. A buyer can get goods manufactured according to his wish.
Store to the manufacturer: There is a number of goods which cannot be supplied directly to the customer and buyer such as bread, electronic items and other also. These goods are supplied through a supply chain such as agent, brokers, and retailers.
Store to distributer: The manufacturer produces the products and keeps them preserved in the store from where goods are distributed through the agent, retailer, and brokers. Middleman sales the goods to the customer and buyer.
Manufacturer to distributer: Sometimes the manufacturer produce the goods and from the manufacturing place, goods are directly sent to the distributors. The distributor provides the information related to the goods to the manufacturer.

Conclusion

Thus, the information flow in the marketing channel is in the manner as explained above.

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Answer 4

Question

Chapter 15.4, Problem 1CY

Summary Introduction

To determine: The marketing channel links associated with each information flow.

Introduction: Marketing is an art in which a seller sells its goods and services to its customer. Marketing has the four important elements which are a product, price, place, and promotion.

Expert Solution & Answer

Explanation of Solution

A marketing channel can be explained as follows:

Customer to store: Sometimes customers buy the goods and services from a store which is at near location. Customer saves his time by purchasing the goods and services from a nearby store.
Store to buyer: Buyer is the end user of the product. A buyer purchases the goods and services from his near store and consume.
Buyer to the manufacturer: A buyer can purchase the goods directly from the manufacturer because the manufacturer can provide goods at a cheap rate to the buyer. A buyer can get goods manufactured according to his wish.
Store to the manufacturer: There is a number of goods which cannot be supplied directly to the customer and buyer such as bread, electronic items and other also. These goods are supplied through a supply chain such as agent, brokers, and retailers.
Store to distributer: The manufacturer produces the products and keeps them preserved in the store from where goods are distributed through the agent, retailer, and brokers. Middleman sales the goods to the customer and buyer.
Manufacturer to distributer: Sometimes the manufacturer produce the goods and from the manufacturing place, goods are directly sent to the distributors. The distributor provides the information related to the goods to the manufacturer.

Conclusion

Thus, the information flow in the marketing channel is in the manner as explained above.

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Answer 5

Chapter 15.4, Problem 1CY

Summary Introduction

To determine: The marketing channel links associated with each information flow.

Introduction: Marketing is an art in which a seller sells its goods and services to its customer. Marketing has the four important elements which are a product, price, place, and promotion.

Expert Solution & Answer

Explanation of Solution

A marketing channel can be explained as follows:

Customer to store: Sometimes customers buy the goods and services from a store which is at near location. Customer saves his time by purchasing the goods and services from a nearby store.
Store to buyer: Buyer is the end user of the product. A buyer purchases the goods and services from his near store and consume.
Buyer to the manufacturer: A buyer can purchase the goods directly from the manufacturer because the manufacturer can provide goods at a cheap rate to the buyer. A buyer can get goods manufactured according to his wish.
Store to the manufacturer: There is a number of goods which cannot be supplied directly to the customer and buyer such as bread, electronic items and other also. These goods are supplied through a supply chain such as agent, brokers, and retailers.
Store to distributer: The manufacturer produces the products and keeps them preserved in the store from where goods are distributed through the agent, retailer, and brokers. Middleman sales the goods to the customer and buyer.
Manufacturer to distributer: Sometimes the manufacturer produce the goods and from the manufacturing place, goods are directly sent to the distributors. The distributor provides the information related to the goods to the manufacturer.

Conclusion

Thus, the information flow in the marketing channel is in the manner as explained above.

Answer 6

Chapter 15.4, Problem 1CY

Summary Introduction

To determine: The marketing channel links associated with each information flow.

Introduction: Marketing is an art in which a seller sells its goods and services to its customer. Marketing has the four important elements which are a product, price, place, and promotion.

Expert Solution & Answer

Explanation of Solution

A marketing channel can be explained as follows:

Customer to store: Sometimes customers buy the goods and services from a store which is at near location. Customer saves his time by purchasing the goods and services from a nearby store.
Store to buyer: Buyer is the end user of the product. A buyer purchases the goods and services from his near store and consume.
Buyer to the manufacturer: A buyer can purchase the goods directly from the manufacturer because the manufacturer can provide goods at a cheap rate to the buyer. A buyer can get goods manufactured according to his wish.
Store to the manufacturer: There is a number of goods which cannot be supplied directly to the customer and buyer such as bread, electronic items and other also. These goods are supplied through a supply chain such as agent, brokers, and retailers.
Store to distributer: The manufacturer produces the products and keeps them preserved in the store from where goods are distributed through the agent, retailer, and brokers. Middleman sales the goods to the customer and buyer.
Manufacturer to distributer: Sometimes the manufacturer produce the goods and from the manufacturing place, goods are directly sent to the distributors. The distributor provides the information related to the goods to the manufacturer.

Conclusion

Thus, the information flow in the marketing channel is in the manner as explained above.

Answer 7

Chapter 15.4, Problem 1CY

Summary Introduction

To determine: The marketing channel links associated with each information flow.

Introduction: Marketing is an art in which a seller sells its goods and services to its customer. Marketing has the four important elements which are a product, price, place, and promotion.

Answer 8

Expert Solution & Answer

Explanation of Solution

A marketing channel can be explained as follows:

Customer to store: Sometimes customers buy the goods and services from a store which is at near location. Customer saves his time by purchasing the goods and services from a nearby store.
Store to buyer: Buyer is the end user of the product. A buyer purchases the goods and services from his near store and consume.
Buyer to the manufacturer: A buyer can purchase the goods directly from the manufacturer because the manufacturer can provide goods at a cheap rate to the buyer. A buyer can get goods manufactured according to his wish.
Store to the manufacturer: There is a number of goods which cannot be supplied directly to the customer and buyer such as bread, electronic items and other also. These goods are supplied through a supply chain such as agent, brokers, and retailers.
Store to distributer: The manufacturer produces the products and keeps them preserved in the store from where goods are distributed through the agent, retailer, and brokers. Middleman sales the goods to the customer and buyer.
Manufacturer to distributer: Sometimes the manufacturer produce the goods and from the manufacturing place, goods are directly sent to the distributors. The distributor provides the information related to the goods to the manufacturer.

Answer 9

Expert Solution & Answer

Answer 10

Expert Solution & Answer

Answer 11

Conclusion

Thus, the information flow in the marketing channel is in the manner as explained above.

Answer 12

Ch. 15.3 - Prob. 1CY Ch. 15.3 - Prob. 2CY Ch. 15.3 - Prob. 3CY Ch. 15.4 - Prob. 1CY Ch. 15.4 - Prob. 2CY Ch. 15.4 - Prob. 3CY Ch. 15.4 - Prob. 4CY Ch. 15.4 - Prob. 5CY Ch. 15.4 - Prob. 6CY

The marketing channel links associated with each information flow. Introduction: Marketing is an art in which a seller sells its goods and services to its customer. Marketing has the four important elements which are a product, price, place, and promotion.

Concept explainers

To determine: The marketing channel links associated with each information flow.

Introduction: Marketing is an art in which a seller sells its goods and services to its customer. Marketing has the four important elements which are a product, price, place, and promotion.

Explanation of Solution

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Chapter 15 Solutions

The marketing channel links associated with each information flow. Introduction: Marketing is an art in which a seller sells its goods and services to its customer. Marketing has the four important elements which are a product, price, place, and promotion.

Concept explainers

To determine: The marketing channel links associated with each information flow. Introduction: Marketing is an art in which a seller sells its goods and services to its customer. Marketing has the four important elements which are a product, price, place, and promotion.

Explanation of Solution

Want to see more full solutions like this?

Chapter 15 Solutions

To determine: The marketing channel links associated with each information flow.

Introduction: Marketing is an art in which a seller sells its goods and services to its customer. Marketing has the four important elements which are a product, price, place, and promotion.