Marketing Management MK 323
16th Edition
ISBN: 9781308856322
Author: Grewal
Publisher: McGraw Hill
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Chapter 15.3, Problem 2CY
Summary Introduction
To determine: The difference between the three types of the vertical marketing system.
Introduction: The vertical market system is one of the main marketing systems in which all the channel members (wholesaler, retailers, agent, producer) come together to work so that all of them can satisfy the needs and wants of the customer.
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Marketing Management MK 323
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