Marketing Management MK 323
Marketing Management MK 323
16th Edition
ISBN: 9781308856322
Author: Grewal
Publisher: McGraw Hill
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Chapter 1.2, Problem 1CY
Summary Introduction

To determine: Does selling at low cost signifies providing good value.

Introduction: Marketing is an art in which a seller sells his goods and services to his customer. Marketing has important four elements which are price, place, product and promotion.

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Explanation of Solution

Does selling at low cost signifies providing good value?

  • It cannot be said that selling at a low price signifies good value. Since the manufacturer has to take a reasonable price from the customer along the good quality product. If a producer is not able to meet the needs and wants of the customer, the customer would not like to purchase goods and services from the customer.
  • If the producer sales its goods at a low price and is not able to recover the cost of the goods, produce will not produce that good.
  • But if the producer produces a good quality product, the producer should try to cover the product cost so that the producer can carry on its production of good quality.

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