MKTG 9:STUDENT ED.-TEXT
9th Edition
ISBN: 9781285860145
Author: Lamb
Publisher: CENGAGE L
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Chapter 15, Problem 8LO
Summary Introduction
To Discuss: The latest trends related to customer information, analytics and technology.
Introduction: Retailing is the process of marketing of goods and certain services to the consumers in the market. It normally includes the trading of single items or high numbers of customers by a commercial system for that exact drive.
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MKTG 9:STUDENT ED.-TEXT
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- Discuss any two of the four types(trends)of customer relationship management and their business value.arrow_forwardResearch the concept of unrealistic customer relationships and describe scenarios which outline these unrealistic customer relationships.arrow_forwardElaborate on the factors that an integrated Customer Relationship Management system canprovide your business with.arrow_forward
- Describe the primary customer relationship management application clusters.arrow_forwardDescribe the key components of a CRM system and their roles in improving customer relationships.arrow_forwardDiscuss the reasons why customer experience is getting more attention in marketing today and how marketers can use information from studying customer experience to make better marketing decisions. Also, what are some ways in which marketers can best study customer experience?arrow_forward
- What is customer relationship management (CRM)? How are firms integrating this information into their marketing and general business practices?arrow_forwardElaborate the importance of building strong relationship between a company and its customers?arrow_forwardHow do marketers identify the Most Valuable Customers and understand their Needs?arrow_forward
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