MKTG 9:STUDENT ED.-TEXT
9th Edition
ISBN: 9781285860145
Author: Lamb
Publisher: CENGAGE L
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Chapter 15, Problem 7LO
Summary Introduction
To Discuss: The ways retailers concentrate on product or service failures and the prospects that service failures give.
Introduction: Retailing is the process of marketing of goods and certain services to the consumers in the market. It normally includes the trading of single items or high numbers of customers by a commercial system for that exact drive.
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MKTG 9:STUDENT ED.-TEXT
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