To Discuss: The role of promotion in marketing mix.
Introduction: Marketing Mix is a collection of marketing factors that the firm joins and regulates, to deliver the ideal reaction in the target market. It is a significant marketing instrument that contains every one of the components which impact the demand for the items provided by the firm.
Explanation of Solution
The role of promotion in marketing mix are as follows:
Promotional strategy is the proposal for utilizing the components of promotion such as sales promotion, marketing, social media and public relations in order to meet the company's general targets and marketing objectives. In view to these objectives, the components of the promotional strategy become an organized promotion strategy.
The promotion plan at that point turns into a necessary essential part for the overall marketing strategy for achieving the target market. A competitive advantage is the made for special highlights of an organization and its items that are seen by the target market as huge as and better than those of the challenges.
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Chapter 16 Solutions
MKTG 9:STUDENT ED.-TEXT
- Evaluate each type of consumer sales promotion as it relates to accomplishing your promotional objectivesarrow_forwardGive three (3) promotional ways as marketing strategiesarrow_forwardIdentify and briefly describe the four promotionalmethods an organization can use in its promotion mixarrow_forward
- What is the main purpose of promotion ?arrow_forwardDefine sales promotion, and characterize the differences between consumer and trade promotionsarrow_forwardwhat are the long term and short term impacts of sales promotions and how can they complement the marketing communications mix ?arrow_forward
- Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning