MARKETING-W/MINDTAP ACCESS CARD
12th Edition
ISBN: 9781305427198
Author: Lamb
Publisher: CENGAGE L
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Chapter 15, Problem 4LO
Summary Introduction
To Discuss: The elements of promotional mix.
Introduction: Promotions alluded as a set of actions, which convey the item, brand or service to the client. The thought is to make individuals mindful, pull in and actuate to purchase the item, in inclination over various other items in the market.
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Identify the seven components of the promotional mix.
Describe shortly the promotional mix forms.
Describe the elements and the goals of the Promotional mix.
Chapter 15 Solutions
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- Discuss the various form of promotional activities ?arrow_forwardHow packages play an important promotional role?arrow_forwardDiscuss what do you mean by the promotional mix? Please throw some light over the components of promotional mix by linking it with the theory of integrated marketing communicationarrow_forward
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