MARKETING-W/MINDTAP ACCESS CARD
MARKETING-W/MINDTAP ACCESS CARD
12th Edition
ISBN: 9781305427198
Author: Lamb
Publisher: CENGAGE L
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Chapter 15, Problem 7LO
Summary Introduction

To Discuss: The causes that influence promotional mix.

Introduction: Promotion Mix alludes to the mix of a few advertising tools utilized by the business to make, keep up and increment the demand for their products and services they provide to the customers.

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Identify the seven components of the promotional mix.
Describe the elements and the goals of the Promotional mix.
Discuss the various form of promotional activities ?
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