To Discuss: The role of promotion in marketing mix.
Introduction: Marketing Mix is a collection of marketing factors that the firm joins and regulates, to deliver the ideal reaction in the target market. It is a significant marketing instrument that contains every one of the components which impact the demand for the items provided by the firm.
Explanation of Solution
The role of promotion in marketing mix are as follows:
Promotional strategy is the proposal for utilizing the components of promotion such as sales promotion, marketing, social media and public relations in order to meet the company's general targets and marketing objectives. In view to these objectives, the components of the promotional strategy become an organized promotion strategy.
The promotion plan at that point turns into a necessary essential part for the overall marketing strategy for achieving the target market. A competitive advantage is the made for special highlights of an organization and its items that are seen by the target market as huge as and better than those of the challenges.
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Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning