
Concept explainers
To discuss: Role of Person X if he hired as a pricing manager for a drug store chain which adds fixed percentage to its cost to arrive the retail price.

Explanation of Solution
Generally, the advantage of this type of cost-based pricing is that it’s comparatively easy to use and assumes that prices won’t vary much. It is called as markup pricing. Under this method retailer adds some markup to
But however, the cost-based pricing method does not taken into consideration of customers and the different roles of the competitors which influences the pricing decisions.
Person X views that, he can do differently by considering the actual demand for the product and he will try to consider the perceived value of customers and the degree of competition prevailed in the market.
Want to see more full solutions like this?
- TASK DESCRIPTION Successful brand extensions allow companies to diversify their offerings and increase their market share. Brand extension will provide any company a competitive advantage over its rivals that do not offer similar products. You are expected to select a live/real organisation which is suitable to the task and launch a new product/service. Please discuss with your lecturer your choice before proceeding. For your Portfolio you need to complete the following tasks: 1. Develop a new brand extension for the organisation you have selected for one of their product/service. 2. Determine segmentation, targeting and positioning for the new brand extension. 3. Develop a detailed customer personal profile for the new brand extension, including demographic and psychographic information. 4. Develop the marketing mix strategies for the new brand extension (4Ps/7Ps). Follow instruction: 1 give table,charts, diagramms,graph and immage should properly reference **cited and name from a…arrow_forward| Task Description: One of the most important questions faced by business leaders in the strategic marketing process is a choice of timing to launch new product/technologies and enter new markets. There are two options: to be a pioneer or to be a follower. Both have advantages and risks, the relative success of each strategy depends on several factors, both internal and external. Tasks: Answer the following essay questions: 1. What are the advantages of being a pioneer and follower company? Provide examples of successful pioneer and follower companies. 2. What product life cycle strategies do successful pioneer and follower companies implement to increase growth and maintain a strong competitive advantage? Provide examples of companies to support statements made. Follow instruction: 1. Word: within 2500 word, not bellow 2400. 2. Give table, charts, diagrams, graphs and images should be properly cited and properly named. Give 7-10 references, from a variety of credible literature…arrow_forward1. Answer the following: - What are the contexts in which Singapore Airlines might need to conduct market and marketing research? What could be the action plan? More effective context? - What is the approach of Singapore Airlines to marketing and marketing research? What is the strength and weaknesses of it? Expand the explanation.arrow_forward
- I need healp anwser the following questions below Base on reading “Applications of Social Media for Medical Tourism Marketing” Why is consumer choice important in health care marketing, and why is it especially important for medical tourism decisions? Which choice factors are most important to medical tourism consumers? How successful is social media marketing for consumer choice for medical tourism? Along with How well did medical tourism providers perform in terms of maintaining customer intimacy, customer involvement, interaction, and gathering customer insights? Why are each of these elements important as part of the consumer decision-making process in this situation?arrow_forwardThree independent valuers engaged by Toh had valued Parcels 19 and 24 between $95M to $100M. However, being astute and business-savvy, Toh would like to sell the parcel of land for at least 10% above $100M (the highest valuation) or $110M. She felt that there would be several serious bidders who would likely compete for the land parcel and bid up the price. One of the serious bidders was the Beh Medical Group (BMG). The founder and CEO was Mr. Beh (herein known as Beh). He foresaw strong customer demand for a hospital in CHP and would like to acquire Parcels 19 and 24 to develop it into a hospital. He had a vision of setting up more hospitals in aging precincts to offer best in class hospital treatments at very affordable rates to serve the growing pool of ageing citizens in the country. Beh had been sourcing for a suitable site for six months ever since he committed to other key BMG investors/shareholders to develop a new hospital within three to four years. Beh had set aside some…arrow_forwardDigital advertising is all those paid dissemination, promotion, and communication techniques of a company or brand that are launched in the digital environment. The Internet makes different types of channels and platforms available to us that help us reach our potential audience. Digital advertising is a tool for promoting and disseminating goods and services through the Internet. Digital advertising is part of the digital marketing strategies, which are a large part of the total strategies made for virtual media. There are different digital advertising types: Paid media Organic media Briefly explain each of the paid and organic media, add examples, and select the one you consider works best, and why it is the best for you.arrow_forward
- Can you please write out a Tiktok strategy for a major small kitchen applicance brand ?arrow_forwardI need help answering the following questions below Assuming that I have been asked to visit the Medicare website to research competitors in my area Navigating to the care comparing section of the Medicare.gov website and search for several hospitals in my area. Hospital I choose: Bon Secours, Greenville SC What aspects from the data would I market to the community to encourage people to choose this provider? How could I improve the negative aspects of the data to improve the image and encourage consumers to choose this provider?arrow_forwardResponse to G.H. Product Strategy Simple Mills has established strong brand equity through its commitment to providing clean, nutritious, and delicious food products made from simple, whole food ingredients. The brand's focus on health and wellness, transparency, and sustainability has cultivated a loyal customer base that values these attributes. Simple Mills' products are perceived as high-quality and trustworthy, which differentiates them from competitors who may use artificial additives or less nutritious ingredients. This differential influence allows Simple Mills to command a premium price and maintain a competitive edge in the market. Ethical implications of Simple Mills' products span from development through use and disposal. During development, Simple Mills prioritizes the use of natural, non-GMO ingredients, which supports sustainable farming practices and reduces the environmental impact of food production. This ethical approach aligns with consumer demand for transparency…arrow_forward
- Choose a health care organization to examine their brand and marketing strategies. I need help answering the following questions about Healthcare claims in a Hospital Sharing about the chosen organization. Describing their brand. Exampling one of their marketing campaigns? And How does the marketing campaign support the brand?arrow_forwardWhy all app now is ask us to pay ? Now there is a scammer app or website that claims to be free but it's not why ? now app is ask money i m frustratedarrow_forwardI need help completing the chart belowarrow_forward
- MarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational PublishingPurchasing and Supply Chain ManagementOperations ManagementISBN:9781285869681Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. PattersonPublisher:Cengage LearningFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Foundations of Business - Standalone book (MindTa...MarketingISBN:9781285193946Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage LearningContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning



