Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134472492
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 15, Problem 1ALC
Summary Introduction

To discuss: M company’s standards in C Country’s market.

Expert Solution
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Explanation of Solution

Country C has a huge population compared to other countries. It paves a way for many foreign countries to have a standardized market. M Company enters the market of C Country.

M Company becomes the second leading company in Country C.

Summary Introduction

To discuss: The market strategy and program elements of Country C are similar to Country U and other countries.

Expert Solution
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Explanation of Solution

There are 4Ps in the marketing mix. They are as follows:

  • Product,
  • Price,
  • Place, and
  • Promotion.

Product:

Product refers to the goods or service available for the market for the customers. For example: washing machine and refrigerator.

Price:

Price is the amount of value of money the customer needs to get the product. For example: the price offered to buy a washing machine.

Place:

Place refers to the convenience of the purchaser to get the product.

Promotion:

Promotion deals with selling, advertisement, and sales promotion. For example: Loyalty bonus and free insurance.

Summary Introduction

To discuss: The market strategy and program element to be adapted.

Expert Solution
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Explanation of Solution

One of the main elements in marketing mix is product. Product adaptation is the strategy used by M Company to succeed in Country C. The product adaptation refers to the adaptation of taste and preference of the local people. According to the people’s preference and taste, M Company came up with new foods, flavors, and a leading restaurant in Country C.

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