Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134472492
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 15, Problem 15.8CTE
Summary Introduction

To discuss: The H analysis and the cultural difference of three countries with Country U.

Introduction:

The way to conduct the analysis of the differences of culture among the countries is termed as H analysis.

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