Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134472492
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 15, Problem 15.10MA
Summary Introduction
Case summary:
Company R has the next big e-commerce worldwide. When compared to Country U the sales of Country R are less, though it shines well. The private online retailer O’s sale has rapidly increased in two years. Though, Country R’s e-commerce faces lots of issues because of the emerging of international e-commerce.
Therefore, the government of Country R made many controls on international e-commerce such as imposing import duties on the foreign products and the foreign packages cannot be received by the consumers of Country R.
To discuss: The various ways for companies E and A to enter Country R’s market.
Introduction:
Buying and selling of goods and services form different countries through electronic media are termed as international e-commerce.
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Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
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