UNDERSTANDING BUSINESS-W/ACCESS>CUSTOM<
UNDERSTANDING BUSINESS-W/ACCESS>CUSTOM<
11th Edition
ISBN: 9781259691980
Author: Nickels
Publisher: MCG CUSTOM
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Chapter 14A.7, Problem 14A.7CQ
Summary Introduction

To determine: Groups which are attractive candidates for targeted ads.

Introduction:

Advertising refers to the activities undertaken to stimulate the demand of the product and to make the consumers aware of the product and encourage the consumers to buy the product.

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