UNDERSTANDING BUSINESS-W/ACCESS>CUSTOM<
UNDERSTANDING BUSINESS-W/ACCESS>CUSTOM<
11th Edition
ISBN: 9781259691980
Author: Nickels
Publisher: MCG CUSTOM
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Chapter 14A.7, Problem 18TP
Summary Introduction

To determine: Four traditional elements of promotion mix.

Introduction:

The tools used to communicate with the target market and produce the goals of sales and profit for the organizations is known as the promotion mix.

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