Chapter 14A, Problem 1VC

Summary Introduction

Case summary:

SXSW is an annual film festival which is held in A Country. This festival provides opportunities for the film and music promotion. SXSW deals several business to business promotions. SXSW naturally generates a lot of publicity of the music and films. There are number of the radio station and dozens of magazines run-up in the festive of the SXSW. Music and films is the product which is promoted by the SXSW. The music portion of the most recent SXSW shows more than acts playing for tens of thousands of roving gusts. The dedicated fans of the celebrities work for free to promote the events.

Adequate information:

SXSW is an annual festival of the films and music which is held in the A Country. In this festival all the celebrities of the films and music promotes their music and films.

To determine:

The difference between publicity and advertising.

Explanation of Solution

The difference between the publicity and advertisement are as explained below:

• Advertising is a tool of company to promote their product and services. Through it, the advertising company conveys its messages to the viewer and reader about the product. Advertisement is under the control of the company.
• Publicity is also a tool of promotion of the product but it is not under the control of the company.
• Advertisement is very costly while publicity is free of cost.
• Advertisement always gives the positive messages about the product while publicity can give both positive and negative messages.

Conclusion

Thus, it can be said that advertisement is a broad concept while publicity is the narrow concept.