UNDERSTANDING BUSINESS-W/ACCESS>CUSTOM<
UNDERSTANDING BUSINESS-W/ACCESS>CUSTOM<
11th Edition
ISBN: 9781259691980
Author: Nickels
Publisher: MCG CUSTOM
Question
Book Icon
Chapter 14A, Problem 2VC
Summary Introduction

Case summary:

SXSW is an annual film festival which is held in A Country. This festival provides opportunities for the film and music promotion. SXSW deals several business to business promotions. SXSW naturally generates a lot of publicity of the music and films. There are number of the radio station and dozens of magazines run-up in the festive of the SXSW. Music and films is the product which is promoted by the SXSW. The music portion of the most recent SXSW shows more than acts playing for tens of thousands of roving gusts. The dedicated fans of the celebrities work for free to promote the events.

Adequate information:

SXSW is an annual festival of the films and music which is held in the A Country. In this festival all the celebrities of the films and music promotes their music and films.

To determine: The four elements of the promotion mix.

Blurred answer
Students have asked these similar questions
Mostlarge businesses rely on many complex processes to keep them running smoothly. Two large areas that impact large areas of business and IT are ERP and CRM. Respond to the following questions: • How do ERP and CRM help a company? What are the drawbacks to setting up those different types of systems in a business? What direct effects do these systems have on customers?
Please original work Who owns a customer's information in United States and Europe? Who should profit from it? How would that work Please cite in text reference and add weblinks
What significant role context plays in social interactions
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Understanding Business
Management
ISBN:9781259929434
Author:William Nickels
Publisher:McGraw-Hill Education
Text book image
Management (14th Edition)
Management
ISBN:9780134527604
Author:Stephen P. Robbins, Mary A. Coulter
Publisher:PEARSON
Text book image
Spreadsheet Modeling & Decision Analysis: A Pract...
Management
ISBN:9781305947412
Author:Cliff Ragsdale
Publisher:Cengage Learning
Text book image
Management Information Systems: Managing The Digi...
Management
ISBN:9780135191798
Author:Kenneth C. Laudon, Jane P. Laudon
Publisher:PEARSON
Text book image
Business Essentials (12th Edition) (What's New in...
Management
ISBN:9780134728391
Author:Ronald J. Ebert, Ricky W. Griffin
Publisher:PEARSON
Text book image
Fundamentals of Management (10th Edition)
Management
ISBN:9780134237473
Author:Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
Publisher:PEARSON