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EBK MARKETING
9th Edition
ISBN: 9780134292786
Author: Stuart
Publisher: YUZU
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Question
Chapter 14, Problem 9QA
Summary Introduction
Interpretation:The meaning of relationship selling and difference with transactional selling.
Concept Introduction:
Relationship selling is a personal selling approach which focuses on the needs and problems of the customer and would help the sales person to develop and maintain long term relationship with the customer.
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