EBK MARKETING
9th Edition
ISBN: 9780134292786
Author: Stuart
Publisher: YUZU
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Chapter 14, Problem 11QA
Summary Introduction
To define: Ways to approach customers and reason for types of approaches work differently in different situation.
Introduction: Different customer’s demands different ways for product to fulfill their need. So, business has tried different approaches to contact the customer in order to fulfill their needs. Approaches like buddy approach, solution selling, consultative selling, and customer personality selling are used to know the buyers.
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Part 1
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Looking for some insight on a scenario involving a car company that sells a full range of vehicles—from large trucks and luxury SUVs to economy cars and hybrids. Recently, there’s been a noticeable shift in consumer buying habits, and management is interested in developing a system to track early trends in the marketing environment.
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Key variables in the marketing environment that should be monitored to help recognize and predict trends.
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Open to hearing thoughts or approaches on any two of these points.
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