Excellence in Business Communication (12th Edition)
Excellence in Business Communication (12th Edition)
12th Edition
ISBN: 9780134319056
Author: John V. Thill, Courtland L. Bovee
Publisher: PEARSON
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Chapter 14, Problem 5LOC
Summary Introduction

To determine: The way one can create interest in a topic in an uninterested audience.

Introduction: A successful presentation is when the audience paid its attention to the content and benefited from it. This is possible only if they are interested in the topic.

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